by Adam Shapiro | Jan 31, 2020 | disciplines, Sales Messaging, Today's Lessons, Uncategorized
A retainer client of mine asked me to listen to a recorded sales call of one of his reps and offer coaching. The recording is of an initial meaningful conversation scheduled after an inbound inquiry off the client’s web site. My private comments and...
by Adam Shapiro | Dec 4, 2019 | disciplines, Sales Messaging, Today's Lessons, Tools, Uncategorized
Thanksgiving is a wonderful American holiday where we give thanks for the blessings of our lives and recall the gratitude the pilgrims felt for making it through the harvest. But now that it’s over please save your thanks for your personal life and your...
by Adam Shapiro | May 23, 2019 | Careers, Marketing, Today's Lessons, Uncategorized
You see me and SalesReformSchool™ in print here, some of you may have heard me speak live and in-person, and I’ll have coffee one-on-one with virtually anyone. I’ve done both private and public webinars, but until last week I had never been interviewed...
by Adam Shapiro | Apr 24, 2019 | Uncategorized
This week a CEO client of mine sent the above image to me with a question: “What should A**’s “sales cadence” calendar look like? Here’s what we have so far . .” I can be scatterbrained, so forgive me that the first thing that came to mind was that I received...
by Adam Shapiro | Mar 13, 2019 | Closing, Presenting, Sales Process, Today's Lessons, Uncategorized
While getting off a ski lift in Park City last month, I spotted the “Bat Signal” telling me a client was in distress. Okay, yes, I am being a pretentious A–, clients don’t “need” me that way, and it was merely a phone call. But I was on vacation! “We made...
by Adam Shapiro | Feb 1, 2019 | Careers, Sales Leader, Sales Management, Sales Process, Today's Lessons, Uncategorized
Do you ever get the feeling that the universe is trying to teach you something? I had heard of the word “heuristic” before but really didn’t know what it meant. Then, the past few weeks – My daughter Hannah described for me her research work...
