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Today’s Lesson:  Don’t Be Thankful

Today’s Lesson: Don’t Be Thankful

by Adam Shapiro | Dec 4, 2019 | disciplines, Sales Messaging, Today's Lessons, Tools, Uncategorized

Thanksgiving is a wonderful American holiday where we give thanks for the blessings of our lives and recall the gratitude the pilgrims felt for making it through the harvest.  But now that it’s over please save your thanks for your personal life and your...

Today’ Lesson: Prospecting is Hard, Don’t Make it Harder

by Adam Shapiro | Sep 13, 2019 | Prospecting, Sales Management, Sales Messaging, Today's Lessons

Prospecting is hard.  Sometimes responding to a prospect’s requests is difficult, too. A client asked me this week how she should respond to this reply to a prospecting email: This response was the first from the prospect after an initial email sent cold from the...
Today’s Lesson:  Mixing Media

Today’s Lesson: Mixing Media

by Adam Shapiro | May 23, 2019 | Careers, Marketing, Today's Lessons, Uncategorized

You see me and SalesReformSchool™ in print here, some of you may have heard me speak live and in-person, and I’ll have coffee one-on-one with virtually anyone.  I’ve done both private and public webinars, but until last week I had never been interviewed...
Today’s Lesson: Robert’s Rules of Order

Today’s Lesson: Robert’s Rules of Order

by Adam Shapiro | Mar 13, 2019 | Closing, Presenting, Sales Process, Today's Lessons, Uncategorized

While getting off a ski lift in Park City last month, I spotted the “Bat Signal” telling me a client was in distress. Okay, yes, I am being a pretentious A–, clients don’t “need” me that way, and it was merely a phone call.  But I was on vacation! “We made...
Today’s Lesson:  The One Thing

Today’s Lesson: The One Thing

by Adam Shapiro | Feb 1, 2019 | Careers, Sales Leader, Sales Management, Sales Process, Today's Lessons, Uncategorized

Do you ever get the feeling that the universe is trying to teach you something?  I had heard of the word “heuristic” before but really didn’t know what it meant. Then, the past few weeks –    My daughter Hannah described for me her research work...
Today’s Lesson:  Check Yo Self

Today’s Lesson: Check Yo Self

by Adam Shapiro | Dec 10, 2018 | Closing, Qualifying, Sales Management, Sales Process, Today's Lessons

It’s early December, and for a lot of you that means it’s proposal time.  Slow down please and consider the recommendation of the famous philosopher and life coach Ice Cube in 1990’s “Check Yourself”: “You better check yo self before you wreck yo self.”...
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Recent Posts

  • Today’s Lesson: Don’t Be Thankful
  • Today’ Lesson: Prospecting is Hard, Don’t Make it Harder
  • Today’s Lesson: Mixing Media
  • Today’s Lesson: Five-Tool Players
  • Today’s Lesson: Robert’s Rules of Order
  • Today’s Lesson: The One Thing
  • Today’s Lesson: Check Yo Self
  • Today’s Lesson: Take this Gift
  • Today’s Lesson: Moving the Sale Forward
  • Webinar: Executing the First Call
  • Today’s Lesson: Press it!
  • Webinar: The Start of the Sales Cycle
  • Today’s Lesson: Networking – Gotta Do It, Ugh, I Hate It
  • Today’s Lesson: Real Good Conversations
  • Today’s Lesson: What Stuck Most

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About SalesReformSchool™

Adam Shapiro has been helping individuals, teams and enterprises improve their sales and marketing behaviors and performance since 2004.  Using a sales process, messaging and behavior framework, Adam customizes his deliverables to what and how his clients sell resulting in true behavior change.

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