by Adam Shapiro | Mar 5, 2020 | Qualifying, Sales Process, Today's Lessons, Uncategorized
Last month, I attended a networking meeting that featured a guest speaker who focuses on sales. I guess because “sales” is my thing, several in the audience encouraged me to write up my notes. Sticking to the subject matter only, I have a few...
by Adam Shapiro | Jan 31, 2020 | disciplines, Sales Messaging, Today's Lessons, Uncategorized
A retainer client of mine asked me to listen to a recorded sales call of one of his reps and offer coaching. The recording is of an initial meaningful conversation scheduled after an inbound inquiry off the client’s web site. My private comments and...
by Adam Shapiro | Dec 4, 2019 | disciplines, Sales Messaging, Today's Lessons, Tools, Uncategorized
Thanksgiving is a wonderful American holiday where we give thanks for the blessings of our lives and recall the gratitude the pilgrims felt for making it through the harvest. But now that it’s over please save your thanks for your personal life and your...
by Adam Shapiro | Sep 13, 2019 | Prospecting, Sales Management, Sales Messaging, Today's Lessons
Prospecting is hard. Sometimes responding to a prospect’s requests is difficult, too. A client asked me this week how she should respond to this reply to a prospecting email: This response was the first from the prospect after an initial email sent cold from the...
by Adam Shapiro | May 23, 2019 | Careers, Marketing, Today's Lessons, Uncategorized
You see me and SalesReformSchool™ in print here, some of you may have heard me speak live and in-person, and I’ll have coffee one-on-one with virtually anyone. I’ve done both private and public webinars, but until last week I had never been interviewed...
by Adam Shapiro | Mar 13, 2019 | Closing, Presenting, Sales Process, Today's Lessons, Uncategorized
While getting off a ski lift in Park City last month, I spotted the “Bat Signal” telling me a client was in distress. Okay, yes, I am being a pretentious A–, clients don’t “need” me that way, and it was merely a phone call. But I was on vacation! “We made...
