by Adam Shapiro | Jun 14, 2012 | Careers, Sales Leader, Sales Management
One of the drudgeries of sales management is combing through resumes looking for that “Aha Moment.” Through real or virtual stacks of Curriculum Vitae, sales managers wait and hope for at least one spark to jump out as the reason to contact the applicant and start the...
by Adam Shapiro | May 31, 2011 | Marketing, Prospecting, Today's Lessons, Tools
Many companies struggle with the opening, leading marketing piece. If you have been in sales and marketing for any amount of time, you have received emails or seen brochures that describe offerings in the same tired, flowery language – terms...
by Adam Shapiro | Apr 12, 2010 | Prospecting, Sales Messaging, Today's Lessons
Are you using your success stories and plausible emergencies to build emotional connections in with your prospects and referral partners? On the Blog Presentation Zen, Garr Reynolds relates, “When it comes to learning and genuinely retaining something, nothing...
