by Adam Shapiro | May 31, 2011 | Marketing, Prospecting, Today's Lessons, Tools
Many companies struggle with the opening, leading marketing piece. If you have been in sales and marketing for any amount of time, you have received emails or seen brochures that describe offerings in the same tired, flowery language – terms...
by Adam Shapiro | Dec 14, 2010 | Careers, Prospecting, Sales Leader, Sales Management
Devon Warwick nails it with this post. Hiring for Sales Teams: Think Outside the Box – BizDev.If you are not finding good candidates, maybe it’s time to re-define “good candidate.”
by Adam Shapiro | Nov 4, 2010 | Marketing, Prospecting, Qualifying, Sales Management
In her Software Advice blog item “Tailwinds for Marketing Software”, Lauren Carlson makes several excellent points regarding the growth of this relatively new software niche. She correctly notes that marketing software providers are doing well directly...
by Adam Shapiro | Apr 19, 2010 | Champion, Prospecting, Qualifying, Sales Messaging, Sales Process, Today's Lessons
Notes From Some Call Coaching Sessions From time to time, my clients ask me to sit with sales reps and review calls with them. Since I’ve had several such sessions already this year, I thought it would be helpful to summarize the notes the teams took and share...
by Adam Shapiro | Apr 12, 2010 | Prospecting, Sales Messaging, Today's Lessons
Are you using your success stories and plausible emergencies to build emotional connections in with your prospects and referral partners? On the Blog Presentation Zen, Garr Reynolds relates, “When it comes to learning and genuinely retaining something, nothing...
by Adam Shapiro | Feb 2, 2010 | Champion, Prospecting, Qualifying, Sales Messaging, Sales Process, Today's Lessons
While all the considerations around social media, marketing automation and email marketing are pertinent, effective and important, at the end of the day people buy from people and that buying cycle gets started with a “conversation.” via rareagent.wordpress.com...
