It's January.  Seems like a good time for business planning.  Though I've helped others with mission/vision/business planning etc., to get the juices flowing, I googled for some nourishment on mission and vision.  I came across this excellent Q&A.   Some of the headings captured my attention:

Don't Include Everyone
The Vision is the Reason
Fit the Hire
The Mission is the Second Reason
Fit Ideas with Vision/Mission First

Good Selling!