by Adam Shapiro | Jan 23, 2012 | Prospecting, Sales Messaging, Sales Process, Today's Lessons, Tools
With Valentine’s Day right around the corner, it seems appropriate to take a fresh look at prospecting. After all, isn’t it sales and marketing’s constant function to ask others, “Will you be my Valentine?” The Valentine’s...
by Adam Shapiro | Dec 8, 2011 | Marketing, Sales Leader, Sales Management, Sales Messaging, Sales Process
My friend and colleague, Jon Gatrell of Pragmatic Marketing interviewed me for a recent newsletter article on sales and marketing alignment. Enjoy it here.
by Adam Shapiro | Aug 25, 2011 | Prospecting, Sales Messaging, Today's Lessons
“I’m trying to be consultative, asking all the right questions, but my prospects don’t seem interested.” “I thought we had a great conversation, then he blew off our follow up call.” “Sometimes, I feel like I’m leading an interrogation instead of being a good...
by Adam Shapiro | Sep 29, 2009 | Sales Messaging, Today's Lessons
You may have heard that here in the Atlanta area many are suffering through repairing their homes after torrential rains and flooding – the worst EVER for our area. Understanding that cleanup and waterproofing contractors are likely the same folks who are...
