by Adam Shapiro | Dec 15, 2009 | Sales Leader, Sales Management, Sales Process
Mid-December usually means one thing to my clients – Negotiating Season. I can't tell you how many times I hear from clients who have followed a Customercentric sales process, listened, documented and followed their customer's buying process,...
by Adam Shapiro | Nov 11, 2009 | Marketing, Sales Process
Here is one marketing professional's experience with integrate marketing into the sales process. Go to - http://tinyurl.com/ykmlpsv.
by Adam Shapiro | Oct 7, 2009 | Sales Messaging, Sales Process, Tools
Wow. I expect salesforce.com sellers to be sharing this video with everyone they know. Listen for the cheap shot at Microsoft's CRM capabilities.Cramer hits on all the right themes: Cloud computing, sales people monitoring, improving customer...
by Adam Shapiro | Sep 29, 2009 | Sales Messaging, Today's Lessons
You may have heard that here in the Atlanta area many are suffering through repairing their homes after torrential rains and flooding – the worst EVER for our area. Understanding that cleanup and waterproofing contractors are likely the same folks who are...
by Adam Shapiro | Sep 23, 2009 | Sales Management
This one ranks up there with Freakonomics. It's that good. Phil Rosenzweig's article, "Misunderstanding the Nature of Company Performance: The Halo Effect and Other Business Delusions", details why management is NOT an exact science and...
by Adam Shapiro | Sep 3, 2009 | Presenting, Sales Management
A year after helping a client of mine with their sales process implementation, the Sales Operations Manager (SOM) asked me to spend a half day facilitating a review and refresh of the sales process with the sales team. Our agenda at the request of the SOM was the...
by Adam Shapiro | Aug 18, 2009 | Sales Management, Sales Process
Last night, I attended a networking event hosted by the Atlanta Chapter of SMEI – Sales and Marketing Executives International. The promised agenda was "How to Make Your Numbers Before Year End." I usually have low...
by Adam Shapiro | Jun 29, 2009 | Uncategorized
See Part 1 here.Working with the curious, it helps to nurture, not push.Next up, John Holland – co-author of the CustomerCentric Selling book, methodology, and coursework – did a great job as usual putting into perspective what is happening today between...
by Adam Shapiro | Jun 26, 2009 | Marketing, Sales Management
I spent the early part of this week going back to school myself: At the CustomerCentric Selling® partners retreat. Lots of pearls of wisdom and enlightenment. This is Part I. First off was an impressive keynote address from Greg Alexander, CEO of...
by Adam Shapiro | Jun 16, 2009 | Tools
Steve Youngblood and I worked together years ago. He posts a nice short primer on Social Networking tools for business here. Steve summarizes Twitter, Facebook, LinkedIn and Blogging.