by Adam Shapiro | Nov 11, 2022 | Sales Leader, Sales Management, Sales Messaging, Sales Process, Today's Lessons
This week marks the 18th year I have been on my own as a business consultant. 18 is recognized in many cultures as the age of majority when a teenager enters adulthood. In America, 18-year-olds can vote and are expected to register for the armed forces. In fact, a lot...
by Adam Shapiro | Sep 1, 2020 | Networking, Sales Leader, Sales Messaging, Today's Lessons
I know it’s been a while since I sent my last “Lesson.” I have not been a total hermit, rather I’ve been relatively active on LinkedIn. I wanted to see which medium is more effective, and I’ll admit I’ve been a bit lazy. I suspect like most things the...
by Adam Shapiro | Jan 31, 2020 | disciplines, Sales Messaging, Today's Lessons, Uncategorized
A retainer client of mine asked me to listen to a recorded sales call of one of his reps and offer coaching. The recording is of an initial meaningful conversation scheduled after an inbound inquiry off the client’s web site. My private comments and...
by Adam Shapiro | Dec 4, 2019 | disciplines, Sales Messaging, Today's Lessons, Tools, Uncategorized
Thanksgiving is a wonderful American holiday where we give thanks for the blessings of our lives and recall the gratitude the pilgrims felt for making it through the harvest. But now that it’s over please save your thanks for your personal life and your...
by Adam Shapiro | Sep 13, 2019 | Prospecting, Sales Management, Sales Messaging, Today's Lessons
Prospecting is hard. Sometimes responding to a prospect’s requests is difficult, too. A client asked me this week how she should respond to this reply to a prospecting email: This response was the first from the prospect after an initial email sent cold from the...
by Adam Shapiro | Oct 2, 2018 | Presenting, Prospecting, Sales Messaging, Today's Lessons
For my birthday, Mrs. SalesReformSchool suggested I take a couple days off and tag along with her at a retail software conference in Scottsdale, Arizona. Hmmm, a few days in the desert: I could work some, hike some, enjoy the scenery, get some reading in at the pool...
