by Adam Shapiro | Aug 1, 2017 | Champion, Networking, Prospecting, Qualifying, Sales Messaging, Sales Process, Today's Lessons
No, this is not another post on using online sites like LinkedIn to build your pipeline. Rather, I want to talk about my friend Mitch (real person, fake name). Mitch is looking for love. He’s a good guy. Works hard and takes care of himself, and is a true mensch. Over...
by Adam Shapiro | Jun 15, 2017 | Marketing, Qualifying, Sales Messaging, Sales Process, Today's Lessons, Tools
For today’s lesson we are going to explore two existential questions: Why does your company exist? Why should your ideal client want to talk to you? Why does your company exist? The answer to this question should scream at visitors to your website and all pockets of...
by Adam Shapiro | Apr 19, 2017 | Champion, Qualifying, Sales Process, Today's Lessons
During a recent workshop, I described how we salespeople need to constantly work to be perceived as our prospect’s equals. What do I mean? Here are three examples where we are equals, but not necessarily perceived as equals: Like you, I am a busy professional. Often,...
by Adam Shapiro | Dec 15, 2016 | Closing, Qualifying, Sales Process, Tools
Many of you are trying to close deals with your prospects this week and next to finish the year or quarter on a high note. So, I have a question: Have you included an implementation plan discussion as part of your buyer’s evaluation of your company and its offerings?...
by Adam Shapiro | Oct 5, 2016 | Networking, Qualifying, Sales Messaging, Sales Process, Today's Lessons
You may be thinking I am about to go off on an existential rant about authenticity, our place in the universe, or possibly a lecture on the appropriateness of a paleo diet. Nah, let’s save those for a get together over coffee or other notes. Today, I’m sticking to an...
by Adam Shapiro | Jan 7, 2016 | Qualifying, Sales Messaging, Sales Process, Tools
Sean Burke, CEO of my client KiteDesk, wrote this blog post – about our work together. If you sell to other businesses and need new customers, get to know Kitedesk and tell them I sent you.
