by Adam Shapiro | May 31, 2011 | Marketing, Prospecting, Today's Lessons, Tools
Many companies struggle with the opening, leading marketing piece. If you have been in sales and marketing for any amount of time, you have received emails or seen brochures that describe offerings in the same tired, flowery language – terms...
by Adam Shapiro | Nov 4, 2010 | Marketing, Prospecting, Qualifying, Sales Management
In her Software Advice blog item “Tailwinds for Marketing Software”, Lauren Carlson makes several excellent points regarding the growth of this relatively new software niche. She correctly notes that marketing software providers are doing well directly...
by Adam Shapiro | Oct 21, 2010 | Champion, Marketing, Presenting, Sales Messaging, Sales Process, Today's Lessons, Tools
How do you leverage success with one customer into a cross-selling opportunity with another? I hope the below presentation that I delivered earlier this week helps. Intro to Cross-Selling View more presentations from Adam Shapiro. Intro to Cross-Selling [slideshare...
by Adam Shapiro | Jun 15, 2010 | Marketing, Networking
In addition to coaching, consulting, and facilitating, I spent part of last week attending two networking events aimed at sales and marketing professionals. Monday, the Atlanta Chapter of the Sales and Marketing Executives International hosted Jeffrey...
by Adam Shapiro | Nov 11, 2009 | Marketing, Sales Process
Here is one marketing professional's experience with integrate marketing into the sales process. Go to - http://tinyurl.com/ykmlpsv.
by Adam Shapiro | Jun 26, 2009 | Marketing, Sales Management
I spent the early part of this week going back to school myself: At the CustomerCentric Selling® partners retreat. Lots of pearls of wisdom and enlightenment. This is Part I. First off was an impressive keynote address from Greg Alexander, CEO of...
