Why SalesReformSchool?

The SalesReformSchool™ Three Elements of Sales Professionalism


  1. Sales Process–the steps to take in an opportunity from first initiation to close
  2. Sales Messaging– the conversation models or scripts and recap templates utilized within each step of the process
  3. Sales Skills and Behaviors– the 10 skills and behaviors sellers must exhibit in an opportunity to build trust with today’s buyers



Meet Adam Shapiro

Adam Shapiro, the founder of SalesReformSchool™, helps B2B executives improve their sales force’s professionalism by following a process, by purposefully following their messaging strategy, and setting expected behaviors that map to the company’s values and culture.

By professionalizing your sales force, the team will

  • Close more business.
  • Do it in a repeatable and intentional way.
  • Grow sales within current accounts.

Adam Helps You Increase Sales by Learning and Implementing Your Own Unique Sales Process.

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“Adam is one of the few I have met with truly exceptional insight into sales messaging and process. I absolutely subscribe to [his] sales philosophy, and Adam just happens to be one of the best I have seen at helping teams reach their potential through the associated best practices.”
—Robert Holler, President & CEO, VersionOne



The SalesReformSchool™ Proven Process

“If you can’t describe what you are doing as a process, you don’t know what you are doing.”
–W. Edwards Deming, Business Process Guru

Phase 1: Creation
Adam will deliver a 25+ page written playbook customized to your organization after a four-six week interview process, that includes your ideal customer profile, sales process, process stages with messaging, initial meaningful interaction script, success stories and conversation starters, marketing differentiators, scripts, and recap tools.

Phase 2: Onboarding
Adam leads your sales team through an interactive, intensive two-day workshop designed to help them master the behaviors, messaging and process required for sales success. Includes a sales excellence workbook.

Phase 3: Mastery
Adam works with your team reviewing opportunities and pipelines making sure your sales process, messaging and behaviors stick and that managers know best practices for coaching their teams.

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“Adam Shapiro led my sales team through his SalesReformSchool and then we experienced our best sales quarter on record. Coincidence? I think NOT! Adam immersed himself in our business, asked tough questions, and in the end, created an engaging and interactive workshop where everyone left with practical tools and knowledge…plus a sales playbook! If you want to take your sales team to the next level, Adam Shapiro is your guy.”

—Luke Kreitner, VP Sales and Account Management, Incentive Solutions